TIDE is an all-new thought-leadership conference about storytelling and its role in delivering business outcomes. Whether it's a brand launch, experiential marketing campaign, live event, or company elevator pitch, technology can be critical in enhancing -- but not controlling -- the impact of "the story" to make people feel, think, act, and buy. An unbelievable lineup of the people behind the world's biggest brands will present their perspectives on storytelling and how they have incorporated technology in unique and innovative ways. TIDE will be held at the Hyatt Regency Orlando (opposite the Convention Center). Learn more.
Technology. Innovation. Design. Experience. | TUES. June 13
MORNING SESSIONS: STORYTELLING AND ITS ROLE IN BUSINESS
Keynote: “Storytelling for Business” by Matthew Luhn of Pixar
Plenary Talk: “The Intersection of Space and Storytelling” by Jake Barton, Local Projects
Plenary Talk: “Narrative Neuroscience: Crafting the Unforgettable” by Barry Rinehart, MIG
Morning Breakout Sessions
- Crafting the Story of Your Business Workshop
- How Spaces Tell Stories: Interactivity and Engagement Panel Discussion
- Reimagining the Story of AV Workshop
Plenary Panel Discussion: “How Stories Are Used in Business: Case Studies from Retail, Sports, Live Events, and Beyond”
Plenary Talk: “Can Technology Re-humanize Retail?" by Healey Cypher, Oak Labs
AFTERNOON SESSIONS: THE ROLE OF AV IN DELIVERING A MORE ACTIONABLE STORY
Keynote: “The Power of Immersive Storytelling” by Nonny de la Peña, Virtual Reality Pioneer
"The Future of Virtual Reality Technology" with Cedric Gamelin, Senior Producer, Emblematic Group, and Jonathan Yomayuza, VR Technical Director, Emblematic Group
Plenary Fireside Chat: “The Story Disrupted: The Next Technologies to Change Storytelling”
Plenary Talk: “The Art of Collaboration” by Gabe Kean, Belle & Wissell, Co.
Plenary Talk: “How to Use Technology and Content to Build Experiences That Matter” by Jens Oliver Mayer, Jack Morton
Plenary Talk: “NASA Precision for Virtual Missions to Mars and Beyond” by Jason Crusan, NASA
Afternoon Breakout Sessions
- Storytelling ROI: Technology Case Study Panel Discussion
- Redesigning Spaces for New Technologies Panel Discussion
- AV and Content Creators: Co-Authoring Partnerships Panel Discussion
The first 100 TIDE registrants are also invited to attend an exclusive Trends Briefing and then go on a guided, small group tour of the InfoComm
Exhibit Hall on Wednesday, June 14.
To register for TIDE, you will go through the InfoComm 2017 registration system, and choose the "Exhibit Hall & Education Sessions" option.