InfoComm 2017


TIDE Sessions and Take Aways

TIDE Sessions and Take Aways


Breakfast (8:00 a.m.-8:45 a.m.)

Opening Remarks: Luvvie Ajayi, Moderator (8:45 a.m.)

Keynote: Matthew Luhn, Story Veteran, Pixar (9:00 a.m.–9:30 a.m.)

Storytelling for the Business of AV

Storytelling is the number-one business skill necessary to connect, motivate, and lead people in today’s world. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing blockbuster films at Pixar to give insight into the art of storytelling for the AV industry.

The Intersection of Space and Storytelling: Interactive AV Exhibit Design (9:30 a.m.–10:00 a.m.)

Jake Barton, Principal and Founder, Local Projects

Noted designer Jake Barton, founder of the experience design firm Local Projects, will share his insights into the intersection of physical space and storytelling. Local Projects has been recognized internationally for their creation of radically new experiences in physical space, marrying interaction design, technology and architecture.

Can AV Technology Re-humanize Retail? (10:00 a.m.–10:15 a.m.)

Healey Cypher, CEO & Co-founder, Oak Labs

The brands that are effectively monetizing brick-and-mortar retail space understand the power of retail spending. Retail is where we spend the largest portion of disposable income, and its role in shaping society and culture cannot be overestimated. Healey Cypher and his team are redefining the experience, envisioning a future where stores are software-defined, yet the focus is on people and products.

Networking Break (10:15 a.m. –10:30 a.m.)

Morning Breakout Session (10:30 a.m.-11:15 a.m.)

Attend one of these breakout sessions:

Crafting the Story of Your Business

Matthew Luhn, Story Veteran, Pixar
This inspiring and engaging workshop offers attendees an opportunity to generate fresh ideas and develop stories, on their own and with others, while under the guidance of Luhn's expertise.

How Spaces Tell Stories:  Interactivity and Engagement

Jake Barton, Principal and Founder, Local Projects; Sarah Williams Goldhagen, Author & Architecture Critic
Jake Barton and renowned architecture critic Sarah Williams Goldhagen discuss how they design spaces that tell stories through interactive experiences.

Reimagining the Story of AV

 Lance Weiler, Storyteller and Culture Hacker
This collaborative and dynamic session will draw on the collective creativity and intelligence of the participants in developing a story, from scratch, that challenges the current assumptions of the AV industry and points to the future.

How Stories Are Used in Business: Case Studies From Restaurants, Live Events and Beyond (11:20 a.m.-11:50 a.m.)

Eric Grossman, COO, TAIT

Greg Lynds, EVP and Chief Development Officer, BJ's Restaurants Inc. 

Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

Storytelling has become a business competency that both drives emotional engagement and enhances business performance. Business leaders and brand consultants share their experiences of harnessing the power of storytelling to create emotional connections that contribute to their company’s culture, brand and bottom line.

Narrative Neuroscience: Crafting an Unforgettable Experience (11:50 a.m.–12:10 p.m.)

Barry Rinehart, Executive Creative Director, Multi Image Group

Why do some stories stick with us more than others? How can we craft experiences the brain can’t forget? Barry Ross Rinehart, a 30-year events industry veteran and self-proclaimed brain geek (who worked on Bill Nye the Science Guy, National Geographic’s Amazing Planet, and with some of the biggest brands in the world) will be sharing some of the strategic science and techniques behind creating multi-sensory narrative experiences that are meaningful, inspirational, and ultimately unforgettable.

Lunch (12:15 p.m.-1:00 p.m.)

KEYNOTE: Nonny de la Peña, Virtual Reality Pioneer and Founder of Emblematic Projects (1:00 p.m.– 1:45 p.m.

The Power of Immersive Storytelling

Stories can only be impactful when they elicit empathy, and virtual reality offers audiences the possibility of “entering” a fully immersive recreation of a news, documentary or even fiction story. By putting participants on the scene as the story unfolds, they gain unprecedented access to the sights and sounds, as well as the feelings and emotions, which accompany witnessing powerful events.  Nonny de la Peña, renown for her work in the field of immersive storytelling, will offer insights, examples, and tools and techniques to help the TIDE audience better understand this nascent field.

The Story Disrupted: The Next Technologies to Change Storytelling (1:45 p.m.– 2:10 p.m.)

Cedric Gamelin, Senior Producer, Emblematic Group

Toshi Hoo, Emerging Media Lab Director, Institute for the Future

Dan Quigley, Principal Technical Product Manager, Amazon Alexa Smart Home

Jonathan Yomayuza, VR Technical Director, Emblematic GroupFrom oral histories around the campfire, on to books, radio, television, movies, games, virtual reality and beyond, stories have evolved in part because of the evolution of AV technology. Listen in on a thought-provoking conversation between technology leaders about what advances lie ahead and how they will affect content production and delivery.

The Art of Collaboration (2:10 p.m.– 2:30 p.m.)

Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.

Artful collaboration is critical when projects are complex, timelines are tight, and the pressure is on; by effectively guiding diverse team members from the outset, we can expect stunning and successful outcomes. Using interactive storytelling experiences as case studies, Gabe will share collaboration insights he’s gleaned through years of experimentation, and demonstrate how a proven process can be applied to guarantee exceptional results.

Networking Break (2:30 p.m.– 2:45 p.m.)

How to Use Technology and Content to Build Experiences That Matter (2:45 p.m.– 3:00 p.m.)

Jens Oliver Mayer, Managing Director, Germany, Jack Morton Worldwide

With more than 20 years of experience in the brand experience industry, Jens brings a special passion for integrating live events and the digital world. This talk will cover his unique perspective on the relationship between technology and events, and how to leverage content marketing – fueled by events and enabled digitally – to respond to the strategic challenges of your clients.

NASA Precision for Virtual Missions to Mars and Beyond (3:00 p.m.–3:30 p.m.)

Jason Crusan, Director, Advanced Exploration Systems, NASA

Get an inside look at the future technology of space travel and the many ways in which NASA is using simulated environments to prepare for life beyond Earth. Jason Crusan will address the Journey to Mars initiative, and the role of the ambitious virtual reality MARS 2030 project, created by Fusion in partnership with NASA and MIT. As he says, “Humans, not technology, will determine whether we reach Mars by 2030.” 

Networking Break (3:30 p.m.– 3:40 p.m.)

Afternoon Breakout Session (3:40 p.m.– 4:15 p.m.)

Attend one of these breakout sessions:

Storytelling ROI:  Technology Case Study

Healey Cypher, CEO & Co-founder, Oak Labs; Eric Grossman, COO, TAIT; Robert Smith, Director of Classroom Innovation, Stanford University. Moderator: Kirsten Nelson, Writer and Editor-at-Large, SCN
How do today’s decision-makers measure and evaluate the return on their investments in AV technology? Learn how industry leaders are implementing technology to deliver on enterprise outcomes, whether the goal is retail sales, learning outcomes, or a unique customer experience.

Redesigning Spaces for New Technologies 

Darren David, CEO, Stimulant, Larry Heisler; Director of Marketing, Anixter Inc.; Peter Kolak, Senior Manager of Conferencing Services, Juniper Networks; Garry Wicka, Head of Marketing, Commercial Division, LG Electronics; Moderator: Sarah Williams Goldhagen, Author & Architecture Critic
Technological innovations are reshaping classrooms, boardrooms and offices every day, so how do you incorporate new and future technologies into your design? Hear how space planners and technology experts approach this issue and ensure that today’s space design accommodates tomorrow’s technology.

AV and Content Creators: Co-Authoring Partnerships

Gabe Kean, Studio Founder and Principal, Belle & Wissell, Co.; Dan Moalli, Senior Vice President, Technomedia; Nevin Steinberg, Sound Designer, Hamilton.
Moderator:  Jeff Day, CEO, BlueWater Technologies
Content and technology are tightly interwoven, and a solid partnership between technology providers and the content creators is the only way to produce consistently great results. Hear from industry leaders who have experience in developing these partnerships, whether from the perspective of sound, video or experience design.

Closing Remarks: Luvvie Ajayi (4:20 p.m.–4:30 p.m.)

Reception (4:30 p.m.–5:30 p.m)

Key Take Aways from TIDE

We want to make sure you get the most out of your TIDE experience. Here are just a few ideas about what you'll take back to your office after attending TIDE:

  • Hear real-world examples of how top brands are using stories to communicate brand values, immerse customers in simulations, and contribute to the bottom line.
  • Learn how an experienced designer considers new projects and what goes into thinking about the space in which AV technology is being implemented.
  • Move beyond the “pain points” of AV and reimagine the full potential of AV technology’s power to transform communication.
  • Understand why every decision you make about a live event experience will impact the memories created, and ultimately, the success of the event
  • Think differently about work space planning -- from standardizing conference room technical specs to considering the ergonomics of different kinds of work.
  • Get tools and ideas to help your clients effectively measure the ROI of their technology investments.
  • Understand the importance of the context of physical space when considering the implementation of an interactive AV installation.
  • Learn how an experienced designer considers new projects and what goes into thinking about the space in which AV technology is being implemented.
  • Get a fresh perspective on the interplay between AV technology and the content shown on the screen.
  • Learn about future technologies – particularly within the realms of Virtual Reality, Augmented Reality, and Mixed Reality – and how the limits and capabilities of the technology will impact content development.
  • Learn how to bring together a diverse group of skillsets – engineering, marketing, sales, and design – to deliver an even more impressive and effective AV installation.

tide logo

Overview  |   Speakers |  Sessions

TIDE Gold Sponsors

ANIXTER Microsoftpeerless-av logoqsc logo

TIDE Digital Signage Gold Sponsor






Black Magic DesignCrestron