From Drudgery to Dreamland - How AI Ushers in the Golden Age of AV Marketing
XL09
Thu, June 18
Booth L1 Grand Lobby
Business and Project Management
Far from eliminating AV marketers’ jobs or filling their content channels with unwanted ’slop’, AI is enabling small, under-resourced teams to punch above their weight. Dan Goldstein, Chief Product Officer of AVIXA, will lead a discussion on why AI is allowing marketers to focus on what really matters in supporting broader business strategies, while Mike Rodel, Managing Director, The Inside Story, will demonstrate practical next steps on the journey toward this new golden age.

