In AV technology, one myth has lingered too long: projection screens need to be white. In this eye-opening session, Sales Director and industry expert Jan Walter, debunks outdated assumptions and introduces modern projection materials that transform visual experiences.

From deep-black surfaces that boost contrast to grey screens that manage ambient light, this talk explores the science and strategy behind choosing the right material. Learn why brightness isn’t everything, how the gain factor truly works, and why the human eye’s contrast sensitivity matters more than most realize.

Packed with real-world examples and practical insights, this session empowers AV pros to make smarter choices for installations, events, and immersive environments.

Topics include:
• How black surfaces are reshaping visual storytelling
• The truth about gain, brightness, and contrast
• How content type affects perceived image quality
• Case studies from high-end projects

Get ready to rethink projection.

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Admission is subject to room capacity and available on a first‑come, first‑served basis.