Pro AV projects often falter not because of technology, but because of misaligned expectations and vague RFPs. This session will explore how clients can craft more effective Requests for Proposals (RFPs), avoid common pitfalls, and build stronger partnerships with integrators. Attendees will learn how to clearly define scope, understand vendor capabilities, and ensure that the RFP process leads to successful outcomes—not just competitive pricing. 
  
Description 
This session brings together AV consultants, integrators, and experienced clients to dissect the anatomy of a successful RFP. We'll examine real-world examples where poor RFPs led to confusion, delays, or mismatched solutions—and contrast them with cases where clarity and collaboration led to excellence. Topics include: 

Writing RFPs that reflect actual needs and workflows.
Avoiding jargon and ambiguity.
Understanding who you're hiring—and for what.
Building accountability and transparency into the process.
How to be a client that vendors want to work with.
Attendees will leave with practical tools and templates to improve their next AV RFP and insights into how to foster trust and alignment with their AV partners. 
  
Learning Objectives 
Identify common mistakes in AV RFPs and how to avoid them.
Understand the importance of defining scope, roles, and expectations.
Learn how to evaluate vendors beyond price.
Discover strategies for building long-term, collaborative AV relationships.

Admission is subject to room capacity and available on a first‑come, first‑served basis.