Managing AV and collaboration environments is no longer just about keeping rooms online - it’s about delivering reliable experiences, controlling operational cost, and aligning workplace technology with enterprise IT practices. As organizations look for measurable ROI across their technology estates, AV/UC is increasingly being managed alongside other enterprise assets through IT Service Management (ITSM), IT Experience Management (ITXM), and broader IoT frameworks.

In this panel discussion, enterprise leaders explore how organizations are operationalizing AV/UC at scale: integrating with IT workflows, automating incident response, and using AI-driven insights to improve performance, utilization, and user experience. Gain a practical view of where value is being delivered today, what integrations and workflows are proving most effective, and how IT teams can move from reactive support to proactive, data-driven operations.