Managing AV and collaboration spaces has evolved far beyond “keeping rooms online”. Today, IT leaders are being asked to deliver consistent experiences, reduce operational cost, and prove measurable value across the workplace technology estate. As AV/UC becomes part of broader ITSM, ITXM, and IoT strategies, the question is no longer whether to operationalize, but how.

A panel of corporate end users explore how organizations are transforming AV/UC operations at scale: integrating with IT workflows, automating incident response, and applying AI‑driven insights to improve performance, utilization, and user experience. Expect practical perspectives on where value is being realized today, which integrations are delivering results, and how IT teams are shifting from reactive support to proactive, data‑driven operations.