As organizations across every industry invest in broadcast-quality content, brands are no longer just content creators—they’re becoming broadcasters, responsible for building and managing their own media production ecosystems. In this panel discussion, experts from the IABM community explore how enterprise media supply chains are taking shape and who truly owns them.

The conversation will unpack how MediaTech buying in enterprise environments differs from traditional broadcast, examining emerging buyer profiles, internal influencers, and decision-makers involved in projects like corporate studios, podcast facilities, and in-house content creation spaces. You’ll learn how to more effectively engage enterprise stakeholders as they design, build, and scale modern media production capabilities.

Presented by IABM