IC26 Branded Triangle

Las Vegas Convention Center
Las Vegas, Nevada
Education: June 13-19 | West Hall Meeting Rooms
Exhibits: June 17-19 | North & Central Halls

Headline Partner
Shure logo

InfoComm 2026 Sessions

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Insights for Permanent Experiential AV Professionals from the Live Events Sector

ES43
Tue, June 16
W228/W229
CTS: 1
CTS-D: 1
CTS-I: 1
Business and Project Management Design and Integration
Learning Level: 2. Intermediate
Included with: Premier Pass,Essentials Pass

Bringing together teams across architecture, construction, fabrication, technology, and storytelling is increasingly critical to the success of complex AV projects. AV integrators are uniquely positioned to bridge these disciplines by borrowing proven tools and practices from the world of live events. This session explores how event professionals thrive through multidisciplinary collaboration, rapid feedback, and iterative design—and how those same approaches can be applied to permanent installations.

Using real-world examples, we’ll examine the value of tech rehearsals and live dry-runs in reducing risk and improving outcomes, even in fixed environments. Attendees will learn why collaborative “war rooms” often outperform linear Gantt charts, and how adopting a live-events “show caller” mindset helps establish clear roles, accountability, and decision-making under pressure. By rethinking how teams collaborate, AV professionals can create more aligned workflows, stronger partnerships, and better project results in high-stakes environments.

Admission is subject to room capacity and available on a first‑come, first‑served basis.

Speakers
Marcus Bengtsson, CTO - Original Syndicate
Laura Frank, Executive Director - frame:work
Scott Simpson, Director of Business Development XTG - Experience Technology Group (XTG) at AVI-SPL

Pass Type

Premier Pass,Essentials Pass