So What Are They Built For - and How Do You Design Them to Adapt?

For decades, stadiums were designed around a single moment: the game.

But today, that model no longer holds.

Fans expect more. Teams need more. And the buildings themselves are being asked to do far more than they were ever designed for.

So what are we actually designing now?

Using the transformation of FC Barcelona’s Spotify Camp Nou – along with real-world environments like the New York Giants’ digital draft room and fan experience innovations from teams like the Utah Jazz – this session explores how stadiums are evolving into dynamic, always-on environments.

Along the way, we connect the emotional power of fan experience with the practical realities of system design; showing how AV infrastructure, control platforms, and custom user experiences enable spaces to become more flexible, more inclusive, and more relevant every day.

From powerful personal moments to behind-the-scenes operational insights, this conversation brings together multiple perspectives to rethink what these spaces are and what they need to become next.