Step into the evolving world of immersive placemaking, where light, art, and technology transform cities into shared cultural experiences. This session explores how large-scale activations can turn everyday urban environments into destinations - driving tourism, deepening community connection, and reshaping how people engage with place.

Drawing from AGAR’s work as co-creators of BLINK, the nation’s largest immersive art experience, we’ll share a behind-the-scenes look at what it takes to design and deliver at scale. From projection mapping and interactive installations to live performance and public art, learn how creative vision and technical execution come together to produce moments that resonate locally and globally.

We’ll also expand beyond a single event to explore how immersive light-based experiences can be applied across communities nationwide, unpacking key considerations around infrastructure, integration, and artist collaboration. Whether you're producing live events or designing environments, this session offers insight into how collective wonder becomes a powerful tool for connection and impact.