Designing Immersive Experiences
VS02
Wed, June 17
Booth C7872
Digital Signage
Hospitality
Retail
Learning Level: 1. Introductory
In an era where consumers can order anything with a single click, retailers are differentiating themselves by focusing on the in-store experience. What inspires magic and delight? This session explores how forward-thinking brands are blending storytelling, space design, and emerging AV technologies—from projection mapping and dynamic lighting to spatial audio and reactive screens—to create memorable retail environments.