How do you guide attention in a space without telling people where to look? This session examines how lighting, media, and sound can quietly influence behavior across hospitality, museum, and performance environments. Using real-world projects, it highlights techniques for balancing ambient systems with moments of spectacle and focus, and how tools from live production and virtual workflows can be applied to built environments. Previsualization is positioned as a key step in shaping these experiences before they are installed. Intended for creative and technical professionals working with media in physical space, from design through execution.

Presented by frame|work