You already have stories to tell. The challenge is turning them into consistent content that earns attention—and produces a real outcome. In this session, Rich Harrington shares a practical framework for moving from “posting” to publishing with purpose. You’ll learn how to define the result you want first, then shape your message for a specific audience and platform. We’ll cover what’s changing in social right now, how to build content that keeps people watching and reading, and how to turn a single idea into a connected set of posts across multiple channels (without burning out).

Whether you’re a solo creator or part of a brand team, you’ll leave with clear models for planning, repurposing, and scheduling content so your work shows up consistently—and performs better over time. Ideal for AV teams collaborating with marketing departments to maximize content lifecycle and measurable ROI.

Admission is subject to room capacity and available on a first‑come, first‑served basis.