Recently, there has been a noticeable surge in “green” messaging across the AV industry, but how can you tell whether it reflects real progress or just a sales pitch? This expert panel will draw a clear distinction between authentic sustainability practices and misleading claims, helping participants see through the hype. Whether you’re a decision-maker focused on building a sustainable business model or simply want to stay informed, this session will provide practical tools to identify truly sustainable AV solutions. Attendees will learn how to ask the right questions, uncover the facts, and make purchasing decisions that benefit both their budget and the planet.