From multi-skilled creatives to dedicated in-house teams organizations want to leverage their existing talent to create more media content that can tell their brand story. Building on IABM’s recently published Creator Economy Collaboration Megatrend report, this panel will explore how organizations can apply the strategies of the creator economy to publish authentic and engaging content.

Gain insights into how trends in user generated content, online video, and social media are changing the way that companies produce and publish audio visual content. Featuring experts from the IABM community you will learn the role new technology innovations aimed at solo creators and lean content teams can play in elevating the storytelling output of your organization.

Presented by IABM