In the race toward seamless collaboration and desktop-level simplicity, USB has become the backbone of modern AV integration. But beneath its sleek exterior lies a tangled web of legacy standards, protocol limitations, and unpredictable behaviors—especially when consumer-grade architecture meets professional-grade expectations.

In this eye-opening session, B. Shane Long pulls back the curtain on USB-C and its not-so-universal siblings, equipping AV professionals with the clarity and confidence to design smarter, troubleshoot faster, and integrate better. Whether you're building conference rooms, deploying UC platforms, or navigating the wild-west of USB compatibility, this class will help you decode the chaos and harness the full potential of USB in your AV designs.

Through real-world examples, practical tools, and candid discussion, participants will learn how to avoid common pitfalls and elevate their integration outcomes—no bait, no gimmicks, just clarity.

Admission is subject to room capacity and available on a first‑come, first‑served basis.