AV technology is advancing faster than many organizations can adapt. Spaces get designed with the newest systems, but end users often struggle with steep learning curves, poor adoption, and underutilization. This panel will explore how integrators, manufacturers, and end users can work together to ensure technology serves people, not the other way around. Panelists will share strategies for balancing cutting-edge systems with usability, training, and long-term support. 

Description 
This interactive panel brings together voices from multiple perspectives: end users, integrators, and manufacturers. Discussion will focus on the friction points that arise when advanced systems are delivered without the context, training, or support that users need. We will highlight real examples where technology sat unused because it was too complex, or where design priorities ignored daily workflows. The conversation will also explore successful strategies where collaboration between all stakeholders created spaces that are both innovative and practical. Attendees will walk away with new approaches for advocating usability, designing training programs, and holding vendors accountable for user-friendly solutions. 

Learning Objectives 
Identify common reasons advanced AV systems go underused. 
Understand how training and support impact technology adoption. 
Learn strategies to balance innovation with usability in space design. 
Gain insights from multiple perspectives on how to close the gap between delivery and daily use. 

Key Takeaways 
Innovation must be matched with usability to succeed. 
Training and support are as critical as hardware and design. 
Collaboration between all stakeholders prevents wasted investment.

Admission is subject to room capacity and available on a first‑come, first‑served basis.