IC26 Branded Triangle
Headline Partner
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Las Vegas Convention Center
Las Vegas, Nevada
Education: June 13-19 | West Hall Meeting Rooms
Exhibits: June 17-19 | North & Central Halls

Headline Partner
Shure logo

InfoComm 2026 Sessions

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Working with Brands: How to Get Your Foot in the Door and Stay There

PV24
Thu, June 18
CTS: TBC
CTS-D: TBC
CTS-I: TBC
ANP: TBC
Broadcast AV
Learning Level: 2. Intermediate
Included with: Premier Pass,Pro Video Pass

Brand deals don’t have to feel awkward, one-off, or purely transactional. The best collaborations are built like real partnerships: clear goals, mutual respect, clean logistics, and content that resonates with an audience. Join strategist and veteran content creator Richard Harrington (ThinkTAP) for a practical, no-fluff look at how creators and brands can work together to produce standout content—while staying professional, protecting your rights, and delivering measurable results. Whether you’re pitching your first partnership or refining an established process, you’ll learn what brands are truly buying (hint: it’s not just reach), how to craft a pitch that gets replies, and how to negotiate the details that matter—rates, usage, timelines, approvals, and success metrics. You’ll walk away with a simple framework for finding the right-fit partners, aligning expectations early, and building collaborations that can grow into long-term relationships.

Admission is subject to room capacity and available on a first‑come, first‑served basis.

Speakers
Rich Harrington, CEO & Founder - ThinkTAP

Pass Type

Premier Pass,Pro Video Pass