Tap into Pro AV’s
$36.9 Billion
Performance and
Entertainment Market
at InfoComm 2027
Creating Unforgettable Audience Experiences
As audiences seek more immersive and memorable experiences, venues and attractions continue investing in advanced audiovisual technologies. Museums, theaters, houses of worship, theme parks, cinemas, cultural institutions, and entertainment destinations rely on Pro AV to captivate visitors and create meaningful engagement.
The Performance & Entertainment market was projected to reach $36.9 billion in 2025 and grow to $45 billion by 2030. Demand is being driven by immersive environments, themed attractions, experiential storytelling, interactive exhibits, and upgrades to existing venues seeking to enhance guest experiences.
Key Insights
| Metric | Insight |
| Performance & Entertainment Market | $36.9 Billion in 2025. |
| Future Market Opportunity | Forecast to reach $45 Billion by 2030. |
| Growth Rate | 3.9% CAGR (2025-2030). |
| Technology Drivers | Content Management Hardware (33.5%) and Environmental Technologies (22%). |
| Experience Economy Impact |
Growing demand for immersive and experiential destinations continues to drive investment. |
| Key Markets | Museums, theaters, houses of worship, cinemas, theme parks, attractions, and entertainment venues. |
*Source: AVIXA Industry Outlook and Trends Analysis, 2025
Why Entertainment & Immersive Experience Exhibitors Are Expanding to InfoComm
- Connect with venue operators, designers, consultants, creative technologists, and experience creators.
- Showcase technologies that enable storytelling, immersion, engagement, and interactive experiences.
- Reach buyers investing in museums, attractions, cultural venues, houses of worship, and entertainment destinations.
- Demonstrate innovative applications of projection, audio, lighting, media servers, and control technologies.
- Align your brand with the continuing growth of the experience economy.
$36.9B Performance & Entertainment Market | 3.9% CAGR | $45B by 2030
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Contact Your Expositions Account Manager to Reach the Entertainment & Immersive Experiences Market by Exhibiting at InfoComm 2027
Tap into Pro AV's $36.9 Billion Performance & Entertainment Market
Museums, theaters, attractions, houses of worship, cultural institutions, cinemas, and entertainment venues are investing in technologies that create immersive, memorable audience experiences. Present your latest innovations in projection, audio, media servers, control systems, lighting, digital experiences, and interactive technologies to buyers looking to elevate guest engagement. The Performance & Entertainment market is projected to grow from
$36.9 billion in 2025 to
$45 billion by 2030.