How Hospitality Brands Use VR and Interactive Video to Engage Guests
Looking to the future of hospitality experiences, hotel brands are using new tools to better understand the guest experience. How and why are they using AR and VR tools for design validation? Is a more immersive design experience required for an emerging customer base of next-gen guests who expect to interact and influence their environments with digital tools? How can these tools empower guests to become co-creators of a brand experience?