Personalization of Digital Signage Content
With the proliferation of digital signage analytics options, how do you best use data to improve the overall user experience? We're able to collect more data in more ways than ever before, and the challenge is figuring out what data matters, and how to make that data actionable. Are we collecting too much data, and what are we doing with it? And how are we translating data into engagement? Are traditional analytics such as impression, gender, age, and geographic over-valued for personalization? It's all about data versus delight. Because the underlying fact is, you can have all the data in the world, but if the experience isn't fun and engaging, it doesn't matter.