Reimagining Retail with Insights from the Experience Index
Friday, June 14, 2019
Center Stage, Booth 3161
What makes a retail experience great? Gensler's Experience Index is the result of a multiyear, mixed-methods research effort to gain a holistic understanding of what makes a great experience and the impact of design on experience. Our findings show that, far from the 'death of retail' predicted, we are in a new age of commerce and because of this we must reimagine our view of the traditional retail store. We'll discuss why consumers gravitate to some stores and brands over others, and recommend specific design strategies retailers can implement to improve the customer experience. We'll also share stories and images from some of the best retail projects to connect the research directly to real-world examples.