CONFERENCE: JUNE 8-14, 2019
EXHIBITS: JUNE 12-14, 2019
ORLANDO, FL

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Stop Overselling Digital Signage Experiential Capabilities

07-Jun-2018
Digital Signage has nothing to do with shaping experiences... unless you test and measure and test and measure again. In this session, Mvix will present two case studies that did just that. A public research university and a seaside amusement park leveraged digital signage to test communication strategies and were able to influence audience behavior, with measureable results. 
Speakers
Bryon Glock, Director of Information Technology - Extended University Programs, Western Michigan University
Mike Kilian, Senior Director of Business Development - MVIX
Tim Samson, Director of Marketing - Morey's Piers, Beachfront Water Parks & Resorts

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