Stop Overselling Digital Signage Experiential Capabilities
Thursday, June 07, 2018
Digital Signage has nothing to do with shaping experiences... unless you test and measure and test and measure again. In this session, Mvix will present two case studies that did just that. A public research university and a seaside amusement park leveraged digital signage to test communication strategies and were able to influence audience behavior, with measureable results.