Why Our Voice Assistants Need Ethics
As intelligent systems make their way into our lives in the form of virtual voice assistants, a unique opportunity emerges for brands to have direct conversations with individuals, and to use voice UIs to form deep and meaningful relationships. Because when machines talk, people assume relationships. Based on our experience designing conversational UIs, we examine the emerging relationship dynamics between people and virtual assistants and introduce an ethical framework for the future of human computer interaction. This discussion will cover how voice personalities are crafted to appeal to the user, and what corporate responsibilities brands have when crafting voice personalities and scripts.