CONFERENCE: JUNE 8-14, 2019
EXHIBITS: JUNE 12-14, 2019
ORLANDO, FL

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Center Stage

Where innovators are front and center.

FREE Education Sessions!
Booth 3161 in the Exhibit Hall

Center Stage is InfoComm’s hub for creative dialogues, featuring leading thinkers and practitioners from the fields of retail, entertainment, hospitality, events and education. These dynamic conversations explore the role of AV in creating a better designed world.

The diverse array of Center Stage speakers will challenge, inspire, and excite you with their insights into today’s industry and our path toward the future. Don’t miss these free sessions on the InfoComm 2019 show floor.

No need to pre-register: just drop in at booth 3161.

Center Stage Schedule

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10:00 AM
  1. Center Stage, Booth 3161
    20 mins
    Retailers are looking for new ways to tell their brand story, and AV provides a flexible canvas to help deliver that message throughout an in-store experience. How are audio, video and content being integrated in new, more seamless ways throughout a retail space? How are shoppers' expectations for a media-rich environment influencing store design? How can these spaces adapt and change with new technology and social trends? 
10:30 AM
  1. Center Stage, Booth 3161
    20 mins
    As more online-only brands build physical stores, they are helping to reinvent the retail experience. What does the store of the future look like? Be careful not to just invest in buzzwords. Think about how digital components affect retailers' ROI. What actually works when you build a digitally enabled store that's not just a fad? What new ideas are coming from online brands? How does technology fit in? How can audio and video technology and content complement the other technologies used to streamline the new retail experience?
11:00 AM
  1. Center Stage, Booth 3161
    20 mins
    Music selection and quality of sound are vital factors in how diners experience a restaurant. What factors influence music selection for major chains like Chipotle? How is a new awareness around brand identity shifting trends in music programming? How do design elements like concrete floors, windows, hard surfaces and open kitchens affect music selection? What about sound system and acoustic design? Are restaurants investing more in better quality sound and acoustics? How much influence does location have on music choice and audio system design?
11:30 AM
  1. Center Stage, Booth 3161
    20 mins
    Experience designers and a major brand client provide an in-depth look at the full 360 degrees of production. Starting with the Front 180 of the audience experience, the session will highlight the new benchmarks for live events. This includes a look at audience expectations, immersion, experiential elements and innovative storytelling formats. Then the session turns to the Back 180 of the behind-the-scenes. What makes the production possible backstage? Discussion of modern agency and client collaboration, key roles, tools and technologies, and selling up to execs.
12:00 PM
  1. Center Stage, Booth 3161
    30 mins
    Networking and Q&A with Center Stage presenters Glen Abrams, Executive Producer, Left (Brain) RiGHt!; Julio Campos, Founder and Executive Creative Director, Campos Creative Works; Healey Cypher, CEO, Zivelo; Matt Emmi, Co-Founder, OneButton; Christopher Golub, President, Studio Orca; David Hoodis, CEO, Mood Media; Noah Waxman, Founder, Head of Strategy, Cactus; and Mark Williamson, VP, Head of Media Partnerships, Peapod Digital Labs.
1:00 PM
  1. Center Stage, Booth 3161
    20 mins
    Retail behavior analytics provide the ultimate neutralizer of opinion. With the right data, subjective conversations about brand can be transformed into valuable discussions about what technology works and what doesn't in the battle for shoppers' attention. How can digital signage systems designers respond to analytics and help create a retail environment that leads to sales? How do you build a system that can generate useful analytics? A look at the context, customer and customer factors that determine the impact of digital signage in the retail environment.
1:30 PM
  1. Center Stage, Booth 3161
    20 mins
    Maximizing usage of real estate is a top priority within most enterprises. Multipurpose rooms with movable furniture are becoming standard and other large spaces are serving double duty for town halls and other gatherings. But presenters and participants can't hear each other, especially Q&A. Ceiling microphones are preferred over running around with a handheld mic, but most AV designers don't dare promise to do voice lift using them, even in a well-behaved room. Would you try voice lift in a large cafeteria using 18 ceiling array mics? Bizco Technologies did at Union Pacific's headquarters. What did it take to design and commission such a risky endeavor? What were the expectations of the customer and what were the results? What challenges arose?
2:00 PM
  1. Center Stage, Booth 3161
    20 mins
    Outside the AV industry, folks don't quite understand what an AV Design Engineer is. Turns out, neither does the AV industry. Two folks from the Google AV Engineering Design team and one chief operating officer from an AV integration firm explain how looking at the role with a different lens will lead to new possibilities for your career and your organization. Understand the concept of a full stack engineer, and how the previous understanding of a design engineer needs to change. Discuss the new concepts of what an AV Design Engineer needs to be in 2019 and beyond.
2:30 PM
  1. Center Stage, Booth 3161
    30 mins
    Networking and Q&A with Center Stage presenters John Arpino, CTS-D, Manager Audiovisual Design, Google; Laura Davis-Taylor, Co-Founder, HighStreet Collective; Joe Miklovic, AV Design Engineer, Google; and Adrian Weidmann, Managing Director, StoreStream Metrics.
10:00 AM
  1. Center Stage, Booth 3161
    20 mins
    The eSports viewing experience is rapidly transitioning from online-only to increasingly large-scale live spectator events. With the opportunity to start from scratch with eSports event and arena design, how is this fan engagement experience different? Audiovisual technology is obviously at the core of eSports live events, so which production elements are carrying over to these new arenas? What new lessons can we learn about content and fan engagement? How are creative content specialists and AV systems designers collaborating with eSports organizations and video game developers to put on the best possible show?
10:30 AM
  1. Center Stage, Booth 3161
    20 mins
    A meeting room in the transient world of a hospitality or co-working environment might be the ultimate testing ground for two things: which technology works and what is the current state of automation versus human intervention. For first-time users of a system, or even those who frequently reserve a space, the same questions and troubleshooting concerns continue to arise. What is this telling us about the state of user experience design in AV? With human intervention and client support highly necessary in these spaces, what can these applications show us about hiring audiovisual team members for their 'soft skills' versus hardware knowledge?
11:00 AM
  1. Center Stage, Booth 3161
    20 mins
    Digital Signage does not produce engaged employees…but what if you can create a more connected workforce by naturally aligning them with a familiar digital medium? In this session, Mvix will present a case study that bridged the gap in communication to the largest copper mine in North America. With a company ranked #176 on the Fortune 500 and having nearly 4,000 employees at a single location who are not electronically connected, effective communication is vital. Learn how they leveraged digital signage to coordinate employee communications at a local, regional and national level, boosted site specific information, used video content to promote safety and most importantly, fostered a professional and progressive approach to effective communication.
11:30 AM
  1. Center Stage, Booth 3161
    20 mins
    Attracting new talent to the AV industry continues to be a challenge, but the opportunity to convert an interest in technology into a viable career path is growing all the time. How is the AV industry connecting with students in new and meaningful ways? How can the coolness factor of what we do in AV help to communicate to young people that this is a fun and fulfilling field of work? With so much attention being paid to AR/VR and eSports and countless other audiovisual-centric fields, should we be adding these practices to our firms to help attract new talent? Are there ways that your organization can be partnering with education foundations and AV outreach programs?
1:00 PM
  1. Center Stage, Booth 3161
    20 mins
    Now that Broadway shows and top-tier entertainment productions are a regular feature of cruise ship entertainment, many ships are pushing technology boundaries even further to differentiate their experience at sea. Since most ships are built-out four years out or more before launch, some of the most high-tech innovation is happening now. What new experience designs are being created for these vessels? With several new cruise lines being created with technology and customer experience at their core, what new control and automation features are happening with productions on ships? What's new and cool in kinetic architecture, VR experiences and wearable technologies?
1:30 PM
  1. Center Stage, Booth 3161
    20 mins

    Samsung and its partners recently updated hardware across the School District of Manatee County's middle and high schools, adding more than 500 65-inch professional displays and 500 Samsung Galaxy tablets to the classrooms. Hear insights about the vision behind the project, the integration process and how the refresh has been received by the educators.

2:00 PM
  1. Center Stage, Booth 3161
    20 mins
    A special Center Stage interview with Heather Shaw, the founder and CEO of Vita Motus, a multidisciplinary design studio that is perpetually reinventing how we experience live music events. On one level, Shaw creates stage designs, changing the landscape of festivals and tours with visually stunning constructions. Beyond that, she is redefining 'immersive' with every project, experimenting with visual, spatial and structural elements to realize unforgettable experiences. Her designs have to provide instantaneous marvel and then continue to enrapture over the course of several days of festival programming. How do location, duration and story influence her designs, and what can we learn about the future of events based on her work? Center Stage Program Director Kirsten Nelson will talk with Shaw about she translates the demands of music festivals, touring artists and major brands into visual and physical spectacle.
2:30 PM
  1. Center Stage, Booth 3161
    30 mins

    Networking and Q&A with Center Stage presenters John Arpino, CTS-D, Manager Audiovisual Design, Google; Amir El Yordi, President, ControlAV; Gemma Guy, VP of Business Development, TAIT; Heather Shaw, CEO and Chief Designer, Vita Motus; and Christopher Vlassopulos, Superintendant SLVR & Architectural Lighting, Royal Caribbean Cruise Lines.

3:00 PM
  1. Center Stage, Booth 3161
    30 mins
    Networking and Q&A with Center Stage presenters Eric Gazillo, Producer, Quince Imaging; Alesia Hendley, Multimedia Journalist & Content Creator; Michael Judeh, Regional Director of Technology, Convene Conference Centers; Latoya Lewis, Founder and Executive Director, EnventU; and Marvin Mastin, Activate Team Manager, Populous.
10:00 AM
  1. Center Stage, Booth 3161
    20 mins
    An ever-growing number of public and private spaces are adding large-scale video walls and architecturally integrated visual displays to attract attention and establish brand identity through generative art and other forms of immersive content. These video displays serve a dual purpose of boosting a brand's connection with a wider audience and opening venues up to more public use. How can installations like these represent the attributes of a brand in a way that goes beyond logos? What elements of brand story or experience should be explored in the content creation process? Can these be considered public art works? How are brands working with local creative communities to showcase more work?
10:30 AM
  1. Center Stage, Booth 3161
    20 mins
    A look at the physics of sound, the evolution of human hearing, and the science of manipulating the former to leverage the latter. How can we take an empathetic, outcomes-first approach to audio system and content design. It begins with 'How do we want the audience to feel?' Then we apply that to the practical question of 'How can we use audio to help trigger the desired emotional state?' A unique look at how to create truly immersive audio experiences that envelope listeners in an emotional experience. Combined with application-based proof that including immersive audio in the initial design phases of a project allows you to achieve these effects at one-quarter the cost of bringing it in at the end.
11:00 AM
  1. Center Stage, Booth 3161
    20 mins
    What makes a retail experience great? Gensler's Experience Index is the result of a multiyear, mixed-methods research effort to gain a holistic understanding of what makes a great experience and the impact of design on experience. Our findings show that, far from the 'death of retail' predicted, we are in a new age of commerce and because of this we must reimagine our view of the traditional retail store. We'll discuss why consumers gravitate to some stores and brands over others, and recommend specific design strategies retailers can implement to improve the customer experience. We'll also share stories and images from some of the best retail projects to connect the research directly to real-world examples.
11:30 AM
  1. Center Stage, Booth 3161
    20 mins
    Retail is reinventing itself through pop-up events, and each brand wants to outdo the competition with the most unforgettable experience. When a client asks for something that even they can't really describe, how does the design process proceed? What live event technologies help to make big ideas real? What new production and staging designs are required? And how can you build something completely conceptual and yet real?
1:00 PM
  1. Center Stage, Booth 3161
    20 mins
    How can buildings be designed strategically to accommodate the people inhabiting them and the various life cycles of the technology they need? Building technologies have life cycles anywhere from six months to 10 years. Is there a way to manage this and make it easier to make a building more responsive to these changes in the short and long term?
1:30 PM
  1. Center Stage, Booth 3161
    150 mins
    AVIXA's Cohort Lab is a creative visioning and problem-solving workshop for creative technologists, architects, interactive experience designers, XR developers, immersive audio creators, projection mapping artists, large-scale audio and video systems engineers, and those who integrate these various sensory elements into the built environment. Plan to wrap up your InfoComm experience with this special hands-on problem-solving tech philosophy meetup.

CENTER STAGE SPONSORS

Platinum Sponsors

MVIX     Samsung       Shure

Gold Sponsors

Dolby   LG             Philips

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