This session will explore what is a "metaverse", and how it can be expanded from the digital realm into the physical world. It's an evolution that presents a unique opportunity for savvy location-based entertainment venues, live events, and even retailers to more deeply interface with these ecosystems to bring added value to their customers. Through the strategic application of integrated audiovisual solutions, venues that can embrace the Metaverse will have the power to create targeted and personalized interactions that empower individual customers to have more agency over their own experience and create new opportunities for continued customer engagement well beyond the venue itself. Key elements that can already be found in modern massively multiplayer online (MMO) video game design can also be applied to further add to customer loyalty and retention.