Digital signage has become an accepted, valued tool in the marketing toolkit, but the potential of dynamic, responsive content on its screens has been nascent – at least everyone thought it was. Intelligent, automated digital signage is real and the value it delivers for network owners is well beyond commonly known perceptions.

This presentation will evaluate three progressively more complex and capable automation methodologies, starting with (1) human augmentation via CMS adaptivity, (2) rule based automation that can reduces human input significantly, and (3) modern AI learning based approaches to be adaptive, even to edge cases, without hard coded rule-sets / business logic.