InfoComm 2023


Balancing Clients' Wants and Needs While Planning and Executing Events

Jun 14, 2023
Education Session
Live Events
Come join our industry leading panelists as they discuss the nuances involved in balancing a clients’ wants and needs while planning and executing an event. From the initial discovery phase, through mid-production pivots, all the way to onsite execution, our experts will discuss how to skillfully bridge the gap between a client's dreams and the final execution of a successful event. Leave this session with insights you can apply to your next live, hybrid, or virtual event.
Learning Objectives
  • Leveraging interpersonal skills with clients.
  • Defining the “who, what, when, where, and why” of the event.
  • Selecting appropriate technology.
Will Curran, Chief Event Einstein - Endless Events
Beth Surmont, VP Event Strategy & Design - 360 Live Media
Megan Martin, Director of Engagement - JUNO
Melissa Deslauriers, Event & Tour Coordinator, PT Faculty - Conestoga College

Strategic Show Partners

Blackmagic Design Crestron

Supporting Show Partner

Shure Logo


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