InfoComm 2023


D=SIGN: How Costco Improved Company Culture for a Deskless Workforce

Jun 15, 2023
Education Session
CTS: 1
Digital Signage
Costco is well-known for its strong employee culture and is regularly included in myriad Top Places to Work rankings. Their employee engagement track record speaks for itself with more than 60% of U.S. employees having 5+ years of service, and more than 30% having 10+ years with the company. More incredible is an industry-trouncing turnover rate of around 9% for those employed for more than one year. But while Costco’s market share continues to grow unabated, there was concern that existing communication strategies might break down as expansion ramps up. To intercede, Costco’s employee development and communications team sought new avenues for more timely, consistent and effective delivery of information to its employees. Digital signage was identified as a cost-effective way to reach its primarily deskless workforce. Join this session to learn how Costco successfully deployed digital signage to 815 locations internationally and improved company culture amongst their 288k+ employees.
Learning Objectives
  • Understand how to communicate and engage frontline deskless workers in a timelier way.
  • Discuss how to create, schedule and manage content from various internal groups to regional offices and stores.
  • Discuss how to maintain company culture during a time of major expansion with a focus on celebrating great work and teaching the business.
Thomas Philippart de Foy, Chief Innovation Officer - Appspace Inc.

Strategic Show Partners

Blackmagic Design Crestron

Supporting Show Partner

Shure Logo


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