InfoComm 2023


D=SIGN: Immersive Brand Experiences in Retail

Jun 15, 2023
Education Session
CTS: .5
Design and Integration Digital Signage
Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. See how Canada Goose, Adidas, Moose Knuckles and other luxury retailers are creating emotional connections with consumers through immersive storytelling. This session explores the importance of immersing customers in brand experiences regardless of their specific point in their brand journey and using digital experiences within physical retail to help build brand advocacy.
Learning Objectives
  • Understand engaging use cases of immersive digital experiences at physical retail and how these are disrupting Retail and the Digital Signage industry.
  • Understand what the Metaverse is, in particular how retail brands can get ahead of this emerging space in order to build brand advocacy and compliment physical bricks and mortar retail.
  • Understand the types of content and experiences that these new digital canvases and mixed realities require.
Marcos Terenzio, SEGD, RGD, Chief Creative and Strategy Officer - Spot Digital

Strategic Show Partners

Blackmagic Design Crestron

Supporting Show Partner

Shure Logo


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