Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. See how Canada Goose, Adidas, Moose Knuckles and other luxury retailers are creating emotional connections with consumers through immersive storytelling. This session explores the importance of immersing customers in brand experiences regardless of their specific point in their brand journey and using digital experiences within physical retail to help build brand advocacy.