Global retail franchise Ingka reinvented the role of digital signage in its USA HQ in response to the changing needs and requirements of the hybrid workforce. This session will explore the journey they went on with solutions provider ZetaDisplay to identify the new use cases of digital signage, resulting in an evolution from just sharing information to embracing methods that encourage engagement to foster the next generation of company culture. A 6m x 3m LED Experience Wall in the foyer features a dynamic and futureproofed content strategy. This integrates with business systems in the morning to facilitate desk and room booking, delivers live gaming on a massive scale for social breakout sessions where users take control of the screen using their mobile devices and integrates with Google feeds in the afternoon for live traffic, weather and news updates for commuters. Ingka will reflect on the benefits this has brought to the company, including an increased business awareness from exposure to advertising campaigns and social media conversations, a connected team despite hybrid working patterns and the creation of a multipurpose space, with the Experience Wall also able to share presentation content.