InfoComm 2023


D=SIGN: How Transparent OLED and Augmented Reality Merge the Physical and Digital Worlds at Citizen Watch

Jun 14, 2023
Education Session
Digital Signage
Following the pandemic, consumer shopping behaviors shifted in favor of ecommerce. That’s changing, thanks to new AV technologies delivering novel in-person experiences that combine the info-gathering power of the internet with the excitement of being able to touch and try a product. The latest example is the Citizen Watch shop in a major Herald Square department store in New York City, which recently installed one of the world’s first consumer-facing augmented reality product display cases. Leveraging Transparent OLED technology, the retail display overlays mesmerizing high-impact digital visuals onto a watch display case to pull the viewer in as it showcases the real watches behind the graphics. This case-study specific panel will feature a discussion and slideshow presentation with representatives from Luminary Design Co. and LG Business Solutions. They will discuss the unique interests, requirements and expertise brought to the project – with metrics on the increase in shopper engagement as a result. In addition to illuminating the project itself with images to supplement, the session will serve as an insightful look into designing engaging brick-and-mortar retail spaces with digital signage, with an emphasis on how critical collaboration is between the design and AV communities.
Learning Objectives
  • Explain how to effectively spec augmented reality and transparent OLED technologies to create a unique, in-person experience in a commercial venue.
  • Understand how the implementation of AV technologies in design can result in immediate upticks in retail traffic volume and sell-through rates.
  • Discuss the importance of fostering collaboration between design and AV teams to leverage new technologies for commercial design.
Brian Beyt, President and CCO - Luminary Design Co.
Diego Lopez, Sr. Manager, Sales Engineering - LG Electronics Inc.

Strategic Show Partners

Blackmagic Design Crestron

Supporting Show Partner

Shure Logo


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