Session Description : The market is buzzing with the latest trend in projection screens – cable drop. Learn how these thin but mighty cables are replacing traditional black drop and revolutionizing the way projection screens are being specified and ordered. While the market is accustomed to specifying drop distance upon ordering, now vertical placement of the screen can be variable as the cables accommodate a range of drop distances. What’s more, this feature creates usable space above the viewing area to preserve architectural interests and provides the opportunity for camera/speaker placement. In this session, learn all about cable drop technology, its drivers, how pain points are being solved, applications and real-life installations. Enhanced aesthetics, painless ordering, smooth installation and future proofing for height adjustability – this is the fine line between status quo and jaw drop.