Look beyond the field and past the scoreboard to see innovative ways digital signage and interactive technology are transforming the fan experience and helping amplify team culture. During this session, we will explore two distinct perspectives. First, the fans: how is their experience transformed with the use of technology to improve their time at an event and their relationship with the team? As we move to the other side, how are teams using new visual technologies to enrich culture, amplify brand awareness and cast a new spin on team history? Expect this session to include use cases and examples from venues and teams that have set the bar high and lead the way for this fast-growing, exciting vertical. Presented by the Digital Signage Federation.