InfoComm 2023


D=SIGN: Touchdown! Interactive Branding Across Sports & Stadiums

Jun 14, 2023
Education Session
CTS: 1
CTS-D: 1
Design and Integration Digital Signage
Look beyond the field and past the scoreboard to see innovative ways digital signage and interactive technology are transforming the fan experience and helping amplify team culture. During this session, we will explore two distinct perspectives. First, the fans: how is their experience transformed with the use of technology to improve their time at an event and their relationship with the team? As we move to the other side, how are teams using new visual technologies to enrich culture, amplify brand awareness and cast a new spin on team history? Expect this session to include use cases and examples from venues and teams that have set the bar high and lead the way for this fast-growing, exciting vertical. Presented by the Digital Signage Federation.
Learning Objectives
  • Identify emerging digital signage trends that teams and stadiums are turning toward to improve the fan experience.
  • Define the best approach for development of an experience and what role each group serves (Integrator / Designer / Hardware Provider).
  • Understand the importance of using visual technology as a means to create team culture.
Peter Beck, Executive Vice President - Forty Nine Degrees
Steve Bayer - Daktronics
Lee Summers, President, Sports and Entertainment - Creative Realities
Ryan Lenocker, Manager - Digital Signage - Dallas Cowboys Football Club

Strategic Show Partners

Blackmagic Design Crestron

Supporting Show Partner

Shure Logo


Rotating pink graphic for InfoComm 2023 Rotating purple graphic for InfoComm 2023 Rotating small pink graphic for InfoComm 2023 Rotating gold graphic for InfoComm 2023