InfoComm 2023


Understanding Personality Types for Increased Productivity and Success

Jun 13, 2023
Education Session
Business and Project Management
Building relationships, servicing clients, working in teams, and managing projects all rely on one’s ability to work well with other people.
Since the world is comprised of a wide variety of individuals, the ability to get along and thrive in inter-personal situations can be challenge. This is especially true when considering multi-disciplinary activities or work teams involving sales, marketing, engineering, project management, and programming such as in the AV industry.
By understanding how a person is “wired”, challenges can be overcome leading to successful engagement and outcomes. It all starts with first understanding your own makeup and how you are received by others. Then, through the ability to assess other peoples’ personality, adjustments can be made in communication styles, approach, and tempo to yield positive and productive results.
This interactive session will utilize DISC personality profiles to demonstrate behavioral differences of the four main types of people and apply this knowledge to day-to-day business in the AV industry.

Learning Objectives
  • Understand the DISC principle of personality types, ability to assess one's personality, and the ability to read others' types based on key characteristics.
  • Understand how to identify typical behaviors of each personality type and learn how individuals can adjust their behaviors to work together successfully with others of similar or opposing types
  • Use the principle of personality types to find success in building relationships, growing sales, galvanizing a team, supporting clients, and succeeding professionally and personally
Steve Greenblatt, CTS, President - Control Concepts, Inc.
Brittany DiCesare, CTS, Client Success Manager - Control Concepts, Inc.

Strategic Show Partners

Blackmagic Design Crestron

Supporting Show Partner

Shure Logo


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