Challenging Established Digital Signage Practices with Hemköp

Swedish grocery chain Hemköp worked with digital transformation specialist ZetaDisplay to challenge established Digital Signage practices and deliver a refreshed and personalized in-store solution, backed by data and analytics.

In this session, ZetaDisplay will share the research methodology, process and results, alongside practical advice and actionable steps that attendees can start implementing for their digital signage placement, messaging and content creation in their stores, across retail chains or for clients.

This exploration of the Hemköp customer journey began with a test phase which took place across four control stores. This was conducted using both qualitative and quantitative data, with a custom created dashboard to enable real-time reporting and advanced modelling for sophisticated analysis, taking into account the zone, type of campaign running at any given time and the live sales figures. 

ZetaDisplay identified 12 different zones and three types of post pandemic shoppers. Understanding the shopper types, store zones and interactions has reinformed the digital signage approach instore, and across the industry. 

Attendees will be able to use the data shared in this session to enhance effectiveness of messaging through display type, inform placement and content, redefine the purpose of the display based on where the customer is in their journey and calculate the ROI of each display to ensure a significant return.