Working with partner organizations and different members of the sales channel can bring huge rewards to marketers – enabling audiences we don’t know to hear our message and preventing campaigns from being ‘all about us’. The downsides are a potential loss of control over our brands and the extra resources needed to manage partners and ensure they fulfil their end of the bargain.

In this session, Dan Goldstein, CMO of AVIXA, will lead a discussion on how the AV industry utilizes channel and partner marketing. Is this type of marketing becoming more important in AV, and if so, why?