Course Description:

In this course, we’ll explore how digital signage can be used beyond the store—in environments like warehouses, manufacturing floors, back-of-house operations, and more—to improve internal communication, increase operational efficiency, and support employee engagement. While digital signage is often associated with customer-facing retail displays, its application in non-customer-facing spaces is rapidly gaining importance for businesses looking to streamline processes, enhance team collaboration, and align operational goals.

Participants will learn how to implement digital signage in various parts of the retail operation, creating a cohesive, digital-first experience that drives performance across the supply chain, from logistics to inventory management to staff communication.

Key topics covered will include:

• The Role of Digital Signage in Non-Customer-Facing Spaces: Understanding how digital signage can support the retail ecosystem beyond the store, focusing on logistics, operations, employee morale, and safety.
• Back-of-House Efficiency: Using digital signage for employee scheduling, real-time inventory tracking, task management, and internal communications to boost productivity and minimize errors.
• Warehouse and Manufacturing Applications: Implementing digital signage on the warehouse floor to track orders, optimize workflows, display safety protocols, and communicate updates to teams in real time.
• Employee Engagement & Motivation: Using digital signage to share company news, highlight employee achievements, display performance metrics, and reinforce workplace culture.
• Safety and Compliance: How digital signage can be used to promote safety protocols, display compliance reminders, and ensure regulatory requirements are clearly communicated in high-traffic, operational areas.
• Integration Across Departments: Strategies for connecting digital signage across various departments (warehouse, operations, logistics) to create a cohesive experience that aligns staff actions with broader company goals.
• Measuring Success & ROI: How to track the effectiveness of digital signage in these environments, including metrics for operational efficiency, employee satisfaction, and workflow optimization.