In this session, attendees will explore how to develop effective, content strategies for digital signage that enhance customer engagement and boost ROI. It will discuss the importance of starting with a clear business goal and how to use tools like sales data, eye-tracking and exit interviews to understand how customers interact with digital displays in real-time. 
 
By analyzing POS data and testing content through A/B methods, integrators can optimize placements, personalize messaging and increase engagement across multiple touchpoints.