This session will equip participants with the skills to ask critical questions about security, headless/API-first approaches, data sovereignty, and go-to-market strategies, ensuring they select the most suitable CMS vendors. Attendees will learn how to identify vendors with forward-thinking roadmaps that support growth in an evolving technology landscape. The session will also cover strategies for negotiating contracts to cap annual increases, mitigating margin deflation. By the end, participants will confidently engage with CMS exhibitors on the show floor, fostering productive and insightful conversations.