The AI divide in professional AV has never been starker. While global integrators operate dedicated AI Centers of Excellence, small-to-mid sized firms face a paradox: clients demand AI-enhanced solutions, but 83.6% of integrators cite cost pressures, 72% struggle with talent shortages, and 56% of projects already exceed budget limits.

The answer isn't building your own AI infrastructure—it's leveraging AI capabilities already built into Microsoft Teams, Zoom, and Webex. These platforms offer production-ready AI features included in enterprise licenses that transform three critical areas: meeting workflows (intelligent transcription, summaries, action items), space workflows and management (occupancy analytics, room utilization, automated scheduling), and AI for administrators (proactive monitoring, predictive maintenance, configuration assistance). Yet most small integrators position as equipment installers without understanding how to unlock these AI capabilities or articulate their value.

This session provides practical frameworks for becoming a platform AI expert across these three domains. Learn what AI features are available today in each area, how to design systems that maximize AI effectiveness, and how to position as a strategic advisor who transforms client operations. Platform representatives explain their AI roadmaps while successful integrators share how they've repositioned around platform AI to capture value beyond equipment sales.