Auracast™ broadcast audio, built on Bluetooth® LE Audio, is redefining how we share and experience sound. By enabling one-to-many audio broadcasts, it creates a new era of scalable, inclusive, and personalized listening—where users can hear directly through their own hearing aids, earbuds, or smartphones.

This session demystifies Auracast™ technology and explores what it means for AV consultants, integrators, and system designers. Attendees will gain practical insights into how Auracast™ differs from traditional Bluetooth, how it fits within accessibility frameworks like the ADA, and how it can be applied beyond assistive listening—to language interpretation, audio description, and silent screen applications.

Through a dual-presenter format, participants will move from market context to implementation know-how. The session will include real-world design considerations for 2.4 GHz environment, optimizing range and coverage, and planning for scalability, security, and seamless integration with analog and digital audio sources. All attendees can download a complimentary site survey document to use on their own projects. 

Learning Objectives
After completing this session, attendees will be able to...

1. Differentiate Auracast™ broadcast audio from traditional Bluetooth and other assistive listening technologies, identifying its unique capabilities and use cases.
   
   
2. Apply key design and site survey principles for reliable Auracast™ performance, including interference mitigation and RF environment assessment.
   
   
3. Develop scalable deployment strategies that integrate Auracast™ with existing AV infrastructure while ensuring accessibility, security, and user satisfaction.

Session Structure

• Part 1 – The Strategic Opportunity (Tony Braun): Overview of the market landscape, adoption trends, and the business case for Auracast™. Discussion of new user experiences, accessibility compliance, and high-growth verticals such as education, hospitality, and entertainment.
  
  
• Part 2 – The Technical Pathway (Ricardo Ehramjian): Practical guidance on system design and deployment, including 2.4 GHz environment analysis, overcoming physical and RF challenges, scaling from small rooms to large venues, and connecting to analog/Dante audio sources.

The session concludes with a collaborative Q&A where attendees can engage directly with both presenters to discuss real-world challenges and design considerations