Explore the groundbreaking journey of JP Morgan Chase as it embarked on creating a next-generation global headquarters in Midtown Manhattan. This session delves into how digital displays became integral to the bank's operations, communication, and brand projection. Discover how JP Morgan Chase set a new benchmark by challenging the AV industry to implement a comprehensive, high-performance display ecosystem across 71 stories at 270 Park Avenue. In a dramatic win, LG Electronics and its partner Megapixel devised a solution that required reengineering display systems, integrating content pipelines, and aligning with ultra-demanding performance, reliability, and architectural constraints.

Join us for an exclusive behind-the-scenes look at how the vision was defined from the client’s perspective, how LG and Megapixel responded with technical innovations and deep collaboration, and how the resulting installation now operates as a living, interconnected digital environment. Gain insights and lessons that you can apply to your own large-scale, mission-critical display projects.