Enterprise AV Deployment at Scale: A Retail Transformation Case Study
When one of the largest retailers in the United States needed to standardize collaboration technology across thousands of meeting rooms in their corporate headquarters and regional offices, they faced a daunting challenge: deliver consistent, enterprise-grade AV experiences while supporting hybrid work across distributed teams.
This case study reveals how CTI and NETGEAR partnered to design, deploy, and commission a complete AV-over-IP infrastructure that transformed the retailer's approach to workplace collaboration. We'll take you inside the project from initial discovery through post-deployment optimization, sharing the technical decisions, installation strategies, and lessons learned that enabled this rapid, large-scale transformation.
Attendees will see actual network diagrams, hear real numbers on deployment velocity and costs, understand the challenges that emerged and how they were solved during one of the most ambitious recent AV projects in the retail sector.

