Live production is not limited to broadcasters with the budgets and teams to deploy SMPTE ST 2110. At the same time, many organizations find themselves constrained by proprietary solutions that work well in isolated systems but struggle to scale when demands grow. This leaves a wide gap in the middle of the market, which includes mid-tier productions that need professional quality and flexibility without the cost and complexity of a broadcast-grade infrastructure.

IPMX (Internet Protocol Media Experience) is designed to bridge that gap. Built on the proven foundation of ST 2110, IPMX adds key features and profiles that lower the barrier to entry while preserving the interoperability and scalability of open standards. With options for compressed and uncompressed video, multi-gigabit and 1 GbE networks, and simpler discovery and configuration through NMOS and other specifications, IPMX adapts to a wide variety of deployment profiles.

This session will explore how IPMX enables a new tier of live production, where small and mid-sized organizations can deploy high-quality AV-over-IP workflows with reduced cost and complexity, and still have a seamless path to grow into full broadcast infrastructures when required. By making professional-grade technology more accessible, IPMX opens the door for universities, sports venues, houses of worship, and regional broadcasters to deliver compelling live experiences at a fraction of the traditional overhead.

Attendees will come away with a clear understanding of how IPMX fits into the live production ecosystem, what problems it solves today, and why it represents the future of scalable, standards-based AV-over-IP.