Technical jargon and overcomplicated explanations often lead to frustration, confusion, and stalled projects. This session will highlight the importance of keeping communication simple, clear, and focused on outcomes when engaging with customers and end users. A panel of AV industry experts will share strategies, real-world examples, and best practices for applying the KISS principle when explaining AV concepts, designs, and workflows. Attendees will leave with actionable methods to improve client interactions, gain trust, and deliver better experiences.