In the race toward seamless collaboration and desktop-level simplicity, USB has become the backbone of modern AV integration. But beneath its sleek exterior lies a tangled web of legacy standards, protocol limitations, and unpredictable behaviors—especially when consumer-grade architecture meets professional-grade expectations.

In this eye-opening session, B. Shane Long pulls back the curtain on USB-C and its not-so-universal siblings, equipping AV professionals with the clarity and confidence to design smarter, troubleshoot faster, and integrate better. Whether you're building conference rooms, deploying UC platforms, or navigating the wild-west of USB compatibility, this class will help you decode the chaos and harness the full potential of USB in your AV designs.

Through real-world examples, practical tools, and candid discussion, participants will learn how to avoid common pitfalls and elevate their integration outcomes—no bait, no gimmicks, just clarity.