As hybrid work accelerates and meeting spaces become mission-critical, many enterprises have shifted audiovisual ownership under IT leadership. This transition changes everything: design processes now follow IT governance, purchasing requires security and network review, and success is measured through reliability, data, and user experience, not just hardware delivery.

In this panel session, we will unpack how AV pros can thrive inside IT structures by speaking the language of enterprise architecture, aligning with service delivery models, and elevating trust with business stakeholders. We’ll demystify IT priorities, explore how decision-making has shifted, and share actionable strategies to evolve your offerings, mindset, and client engagement. You’ll leave equipped to deliver greater value, earn greater influence, and win both the technical and human sides of collaboration.