CONFERENCE: OCTOBER 23-29
EXHIBITS: OCTOBER 27-29
ORLANDO, FLORIDA

Tortured Terminology: Should Pro AV Care About Misleading and Misappropriated Marketing Terms? A DSF Coffee & Controversy Debate

Loading

Tortured Terminology: Should Pro AV Care About Misleading and Misappropriated Marketing Terms? A DSF Coffee & Controversy Debate

Thursday, October 28, 2021
Booth #1342
  • 0 RUs
TI12
Technology Innovation Stage , Digital Signage
Ask questions at Slido.com with #TIS-IC21. Holograms are seemingly popping up everywhere in digital signage and pro AV, except they're not. Real, marketable hologram technology is years away, but tech marketers are applying the term to all kinds of products. Manufacturers call displays seamless when they're not. MicroLEDs might have tiny lights, but not really meet the technical definition. It's an endless battle between technical purists and marketers, and perhaps the big question is: "Should we care?" In this lively, frank session we'll debate the pros and cons of manufacturers using terms that don't quite apply to help explain and market new products. What does it mean for customers if what they're buying isn't how it's represented on the sales material? Is how something looks and works what really matters?
Presented by the Digital Signage Federation.
Speakers
David Nussbaum, CEO - PORTL
David Title, Partner - Bravo Media
Chris Riegel, CEO - Stratacache
Kimberly Sarubbi, Vice President of Media - IoTecha Corp

Presenting Show Partner

samsung

Strategic Show Partners

Blackmagicdesign       Crestron