Speakers

Andrew Lazarow is the Digital Experience Strategy Lead at Gensler, where he brings a theater-based approach to creating emotionally resonant digital environments. He previously led the LAB at Rockwell Group, the firm’s experiential design and technology studio, after running his own award-winning interactive design practice.

His Rockwell Group projects include COTE Las Vegas; the Bristol Myers Squibb laboratory in Cambridge, Massachusetts; Illuminarium Experiences; the Harvey Fierstein Theatre Lab at the New York Public Library; the Museum of Broadway; and the Fantasy Box in Macau.

His prior work includes digital facades in Times Square, designs for Tiffany & Co., events for the Dalai Lama, and shows on and off Broadway featuring performers including Daniel Radcliffe, Kristin Chenoweth, and Anne Hathaway.

Grounded in each project’s emotional core, Andrew aligns diverse stakeholders to deliver experiences that resonate visually and strategically.