Speakers

Andrew Lazarow is an award-winning interactive designer and leads the LAB at Rockwell Group, the firm’s experiential design and technology studio. His passion for crafting visual narratives, developed while designing performances on and off Broadway, is the bedrock of some of the LAB’s most compelling branded experiences, immersive environments, exhibitions, and pop-ups. A trusted, recurring collaborator prior to officially joining Rockwell Group, Andrew brings a theatre-based approach to fostering creativity and innovation across a broad range of environments, including the COTE Vegas at The Venetian Resort in Las Vegas; the Milken Center for Advancing the American Dream in Washington, DC; Bristol Myers Squibb laboratory in Cambridge, Massachusetts; Illuminarium Experiences; the FUTURES exhibition within the Smithsonian Arts and Industries Building; the Harvey Fierstein Theatre Lab at the New York Public Library; and a new, immersive MICE approach in Macau.